Eve's Beauty Case Study
from page 2 to top 5 outranking giants in rishikeshs rafting scene
Client: Himalaya Expedition
Industry: Adventure Tourism (Rafting & Camping in Rishikesh)
Platform: Local SEO (Google My Business Optimization)
Services Provided: Become visible in Google’s Map Pack for high-intent, high-competition keywords
The Challenge
When Himalaya Expedition came to us, they were buried — showing up on page 2 of Google Maps, getting barely any direct traffic from search.
The worst part?
Their competitors had 4,000–4,500+ reviews and had been in the game for years.
Meanwhile, Himalaya Expedition had:
A poorly optimized Google Business Profile
Inconsistent information across platforms
No regular content or review strategy
Almost zero visibility for terms like “river rafting in Rishikesh”
They weren’t just out of sight — they were out of the race.
The Turnaround: No Hacks. Just Hard Work.
We didn’t fake reviews. We didn’t game the system. We simply did what others ignore.
1. Fully Optimized Their GMB Profile
- Added proper categories, services, and keywords
- Rewrote descriptions focused on local + high-converting search terms
- Uploaded high-quality, geotagged images with optimized filenames
- Posted weekly updates, offers, and experiences
2. Review Boost Strategy
- Created a simple system for post-trip review requests
- Got 3x more genuine, keyword-rich reviews within weeks
- Built social proof steadily, without spamming or automation
3. NAP and Local Signals Cleanup
- Fixed inconsistencies in Name, Address, Phone across 50+ directories
- Claimed and cleaned up duplicate/abandoned listings
- Strengthened local citations from travel blogs and listing sites
4. Geo-Relevant SEO Signals
- Added schema markup, embedded Google Maps, and localized pages on their website
- Focused on proximity and relevance — the real ranking factors for GMB
The Result?
Moved from Page 2 to Top 5 on Google Maps
For ultra-competitive keywords like:
- “river rafting in Rishikesh”
- “rafting packages Rishikesh”
- “Rishikesh camping and rafting”
- “adventure sports Rishikesh”
Outranked Big Players
Even with 1/10th the reviews, Himalaya Expedition started showing above platforms like Thrillophilia, TripAdvisor, and other OTA giants in many search zones.
Explosive Growth in Visibility
- Direction requests and calls tripled in 2 months
- Website clicks from GMB increased 4.7x
- Consistent inquiries without running paid ads
What Changed for the Client?
“We used to ask, ‘Why aren’t people finding us?’ Now we ask, ‘How do we manage this surge in calls?’”
They didn’t just get found — they got booked. And they didn’t have to burn money on ads to get there.
Key Takeaways for Business Owners
- Yes, you can outrank the big boys
Even with fewer reviews and zero ads, smart SEO beats lazy dominance. - Local SEO = Real Results
If you rely on walk-ins, calls, or local searches — your Google Business profile is your storefront. - Visibility is more than a map pin
It’s about trust, relevance, consistency, and effort — things most businesses ignore.