Eve's Beauty Case Study
How We Ranked a Lingerie Brand Above Amazon, Flipkart & Myntra
Client: Eve’s Beauty
Industry: Women’s Innerwear (New Delhi, India)
Platform: Shopify
Services Provided: Website Redesign, SEO (Technical, On-page, Off-page) Content Writing
The Backstory — A Legacy Brand Trapped in a Digital Time Capsule
From “Dead Online” to Page 1 Royalty — How We Helped a 50-Year-Old Lingerie Brand Outrank Myntra & Amazon
Eve’s Beauty isn’t your average DTC startup. They’ve been around since 1972 — yes, when color TVs were still a novelty in India.
Offline? They were trusted.
Online? Not so much.
Their Shopify website had the usual problems you see with legacy brands trying to go digital:
- Zero SEO (not even basic metadata)
- No keyword rankings
- Product pages buried somewhere on Page 10 of Google
- Outdated graphics that looked like they were lifted from a 90s catalog
- Page speed that made even dial-up look decent
- Broken layout on mobile (the place where 90% of their buyers were scrolling)
To top it off, they were in one of the most competitive markets online — women’s innerwear — battling titans like Myntra, Amazon, and Flipkart.
They knew they needed help. Not just a few tweaks — they needed a digital reboot.
The Fix: Rebuild the Website. Rebuild Trust. Rank Everything.
1. Full Shopify Website Redesign
The old site screamed, “We sell bras… but please don’t buy them here.”
So, we:
- Cleaned up the layout for smoother navigation
- Replaced dated graphics with clean, modern visuals (because buyers judge with their eyes first)
- Optimized for mobile — no more pinching, zooming, or rage-clicking
- Improved Shopify performance and site speed using lightweight code, compressions, and proper asset loading
In short: We made the site look like a brand you’d actually trust with your money — and personal comfort.
2. SEO, Done Like It Should Be
This wasn’t a “we’ll add some keywords and see what happens” project.
This was structured, layered SEO — the kind that works even when algorithms change.
➤ Technical SEO
- Fixed crawlability and index issues
- Improved site structure (logical hierarchy, better URL structure)
- Integrated schema markup for products
- Boosted Core Web Vitals
➤ On-Page SEO
- Keyword research focused on high-intent and long-tail queries
- Optimized titles, meta descriptions, product descriptions, image alt texts
- Clean internal linking for better page authority distribution
➤ Off-Page SEO
- Built high-quality backlinks (no shady link farms)
- Submitted to relevant directories and citations
- Leveraged GMB (Google Business Profile) for local visibility
➤ Competitive Intelligence
We studied what the big players were ranking for — then found gaps they weren’t filling.
Surprisingly, even platforms like Amazon and Flipkart weren’t properly optimized for some long-tail terms. We swooped in.
The Results — From Ghosted by Google to Google’s Favorite
Within 1–2 months, we saw early traction. But by Month 7, things had shifted big time:
Top 3 rankings on Google for keywords like:
- Padded bras online
- Women’s lingerie India
- Innerwear for women in Delhi
Product pages outranking Amazon, Flipkart, and Myntra on several long-tail searches
Massive spike in organic traffic (without spending a single rupee on ads)
Enhanced brand trust and user retention, just from better UX + consistent presence in SERPs
Basically, we went from “Do we even show up in Google?” to “Wait, we’re above Amazon?”
Yes. Yes, you are.
The Secret? There’s No Secret.
Here’s the truth:
- It’s a lot of boring, detailed, technical work.
- But when done right, it beats any budget, any big brand, any fancy app.
We didn’t rely on paid ads.
We didn’t hack Google.
We just did the work no one wants to do — properly.
And it worked.
Lessons Learned (That Might Help You Too)
- Don’t ignore the basics.
No matter how fancy your brand is, Google only ranks what it can crawl, understand, and trust. - Your product pages are your sales team.
If they’re slow, outdated, and invisible — you’ve already lost the sale. - Shopify stores need custom SEO love.
Default settings are not SEO-friendly. Fixing that gave Eve’s Beauty the edge. - You can beat Amazon — if you actually try.
Most big platforms don’t optimize deeply. If you’re smarter and more focused, you can outrank them. No joke.
Final Word: You Can’t Sell What No One Can Find
- If your Shopify store is live but invisible…
If you’re Googling your own product and still can’t find it…
If your design screams “2005” and your bounce rate screams “no thanks”… - It’s not your product. It’s your digital presence.
- That’s what we fixed for Eve’s Beauty. And we can fix it for you too.
- Want results like this?
Let’s build something that actually grows your business — not just looks nice.